Twigeo contacted me to work on redesigning their digital presence,
I asked to have both founders, the design team and the two latest hired people to get a thorough insider view of their presence.
We workshopped to create a brief together and the final delivery was a digital presence guideline document and the redesign of their website.
Workshop
We had a long workshop with icebreakers and many tools to find ways to express the brand,
Most notably I created this exercise to find an agreeable language between how every stakeholder perceived the brand.
Every one placed a dot on the slider, and I later facilitate an agreement on where the final dot should stay.
This was extremely helpful to increase their self awareness but also as a tool for keeping track during the design process.
When designing, I focused on breaking some patterns, going on a more original track and avoiding bootstrap / wordpress design elements,
while still creating components with streamlining capabilities.